Philip Debbas, CEO
The pandemic has truly been a time when essential workers, health care, and the pharmaceutical industry have shined. Needless to say, the general public is now more health-conscious than ever before. Demand for vaccines has exploded, making the pharmaceutical industry one of the only industries to experience growth during the pandemic. All of this raises an important question: has the pharmaceutical industry advanced technologically enough to handle such a large volume of demand and perhaps another pandemic in the future?
The pharmaceutical sector needs to embrace digitalization and improve its evaluation, data security, data collection, and documentation processes. Ysura GmbH is here to do just that, help pharmaceutical companies with digital transformations.
Ysura designs and develops sales and marketing tools for the pharmaceutical industry in the form of Software-as-a-service (SaaS). With clients in over 17 countries, Ysura supports pharmaceutical companies with Ysura Suite, which has a Client Relationship Management (CRM) tool that helps improve sales and marketing processes. Every Pharma company can improve its efficiency, and communication by using a CRM. One can monitor multi-location activities, check accountability, and set targets and rewards for higher performances. Pharmaceutical companies must always maintain relations with clients, health professionals, and health care centers.
Pharmaceutical representatives often travel extensively to meet with healthcare professionals and physicians. Also, there are many long wait times, which are often followed by very short discussions. Yusra’s yRoom addresses this problem and improves professional exchange. With this tool, physicians or pharmacists can schedule the discussion so that no one has to wait. This also promotes greater understanding for both parties and promotes the successful exchange of information under the GDPR.
The minutes of the meeting, requirements, and other essential data can be immediately updated in the CRM database using the Smartphone App. Representatives can check the meeting venue, itinerary, to-do list, set targets, and check monthly performance in the mobile app. They can also call the doctor and email directly from the app. yRoom also allows video conferencing which has become quite popular during the pandemic.
Already using a CRM? One can use Ysura’s Acceleration and use only the modules they want. Ysura offers a great integration platform that enables its CRM to integrate with popular apps. It provides integration with SAP, Legacy CRM, Email Systems, and many more. Ysura provides Order Entry for companies that specialize in OTC products. By integrating with stock management, a user can verify the stock of medicines/medicines and define the delivery times of products.
Ysura also provides a Sample Management tool with which a company can manage the delivery of samples cost-effectively. The tool has a dashboard that shows the delivery of each drug/ medicine and allows the business to track its sales. It also allows the user to visualize the customer journey, which maps the global view of all activities that took place with a particular brand/physician. Ysura also provides marketing campaign tools that allow users to send custom emails that ensure higher lead conversion rates.
Mavena International AG has been using yRoom for some time now. Stefano Blasin, COO of Mavena says that the easy-to-use yRoom has helped them stay in touch with their customers despite corona. The tools have helped them in recording and organizing events and they wish to do the same in the future.
Pharmaceutical companies have helped mitigate the pandemic and will certainly play an even greater role in the future. By empowering them and streamlining their sales and marketing operations, Ysura is doing a commendable job of ensuring the stability of the healthcare industry. With further upgrades in its tools and services, Ysura will help pharmaceutical companies scale up their production and be ready for another global crisis.